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Can I Afford To Hire or Engage Google To Work For My Company?

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According to eBiz, as of June 2014,the most popular and widely used search engine on the Internet was Google. It's hardly surprising that every serious company wants to have a spot on the first search page from any query relevant to their business. Achieving top Google ranking is on every company's "Must Do" list this year. So, hiring or engaging Google is big on any business owner's agenda.

But is it affordable?

Too many companies immediately believe it's out of their financial reach.The good news is that this preconception couldn't be farther from the truth. Google grants the same opportunities to fortune 100 companies as they offer brand new companies. The minimum budget just might surprise you.

Before Engaging Google…

…you need to know the facts. Your success in hiring the mega search engine depends on the following:

  • Your business and target area or demographic.
  • If your business is highly competitive, you will need a niche or focus.
  • Before engaging Google, you will need a minimum budget of $100 and a sales website or a landing page.

Identifying your business and target area or demographic, choosing a niche for focus purposes, and allocating the minimum required budget are all easy tasks. But creating a viable sales website or landing page…that is a challenge. It takes forethought and focused planning. You should read my blog about website function; there I cover my thoughts about sales websites based on firsthand experience.

Be Prepared For Surprises

"The best things in life are unexpected – because there were no expectations." –Eli Khamarov

Many of my clients who have hired Google tell me that they did not expect the positive response received via their Google campaign. In fact, they underestimated their achieved success rate. While a high success rate is obviously positive, it can make staying within budget a real challenge. Therefore, before engaging the search engine giant, I strongly recommend viewing some videos about how it works. Google provides many educational videos specifically designed for businesses and business owners.

Ensure that you know how much you can spend per lead before launching your campaign. It's likely that you won't be able to achieve your "target spending per lead" budget in the first few months. However, by fine tuning your campaign, you should be able to achieve your target lead budget relatively quickly.

Using Google to Gain Leads

"Relevance is a search engine's holy grail. People want results that are closely connected to their queries." –Marc Ostrofsky

Understand that although you are a paying customer, Google still prefers to show relevant pages to their users. After all, Google has become a staple in the search engine industry for supplying the most accurate and relevant results for any given search. Keep in mind that the more relevant your website or landing page is, the less you will ultimately pay Google.

Bottom line: you can try Google for free by using their coupons. While this is a great way to start, overall success will heavily depend on continual focus and learning.

You can easily engage Google to work for your company to bring in leads. Not only is it affordable, but it is also effective. However, remember that driving leads is just the first step in any sales process. You must have a strong and fast lead response mechanism in place, otherwise all effortsexpended into driving leads will be for not. Confused about where to start or how to build your sales process? Read my blogs about sales automation and the AEC and ABC policies.

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